My Favorite Coffeemaker Ever Is Half Off for Prime Day

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Prime Day 2025 is here from Tuesday, July 8 to Friday, July 11, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools. 

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• New to Prime Day? We have a primer on everything you need to know. Sales are accurate at the time of publication, but prices and inventory are always subject to change.

For the longest time, I was a Keurig guy and was happy about it. I'd load up a K-Cup into my single serve machine, and two minutes later, my morning was saved. There were two problems with my Keurig, though: I hated the daily waste of the K-Cups, even with "recyclable" ones hitting the scene a few years back. And using the machine was a bit of a pain when trying to make more than a single serving at once. If I had multiple guests over who wanted a cup of coffee, they'd have to wait their turn as my machine brew exactly one serving at a time. So I started to eye a more traditional coffee maker—something that would use one paper filter to make an entire pot of coffee—and if I had guests over or wanted to fill my travel mug, it'd be no problem.

While I'd probably have been satisfied with a standard coffee maker, I was turned on to the Moccamaster Technivorm, and I never had a chance of looking elsewhere. This thing has it all: It's stylish, it makes 40 ounces of coffee at once, and it supposedly optimizes the speed at which the coffee brews to extract its "full flavor" and maximize its "complexity, taste, and aroma." I have no expert background when it comes to my coffee "extraction." I just like a good cup. And this thing makes a pot of good coffee every time. (This YouTube review does a good job of explaining the machine in greater depth.)

Moccamaster Technivorm

$359.00 at Amazon

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$359.00 at Amazon

As for actually brewing your coffee, I often frequent Moccamaster's advice, which is posted online (although it should also come with your machine in paper form). It has the suggested ratio of water to ground coffee for any amount of coffee you're looking to make (I tend to brew a liter at a time, which equates to six scoops of Moccamaster's two tablespoon scoop, or 55 ounces), as well as advice on what to do if the strength is off: If your coffee is too strong, Moccamaster recommends you add hot water. But if it's too weak, Moccamaster doesn't recommend adding more grounds: Instead, it advises "exploring different coffee varieties or roast profiles to find one more suited to your taste." To me, that sounds like a very polite version of "your coffee's trash, dude."

Premium brewing at a premium

From a novice's perspective, everything about this Moccamaster machine is amazing—except the price. The thing retails for $359, which is, the last time I checked, expensive. That's why, when I saw the Technivorm was on sale for Prime Day, I had to write about it.

The catch is, you can't be too picky about the color. Right now, you can get the machine in Off-White for 50% off. I think that's worth it, but if you're dead set on another color, you do have options: As of this piece, Apricot is 29% off; Brushed Gold, Matte Silver, Butter Yellow, and Orange are 30% off; Black, Midnight Blue, Candy Apple Red, Pink, Pistachio, Stone Grey, Turquoise, and Yellow Pepper are 33% off; and Juniper, Matte Black, and Polished Silver are 45% off.

There are a number of colors that aren't currently available, but it's possible that will change over the course of Prime Day. These sales change frequently, so I'd recommend clicking through the various colors before you buy to see if the deal has shifted at all since this article.

Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.

• Walmart’s Prime Day competition sale begins at midnight on July 8 and will include deals up to 50% off. It’s an especially good option if you have Walmart+. 

• Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.

Home Depot extended its 4th of July sale through at least July 9, competing with some amazing deals of its own. It’s an especially good option if you’re looking for power tools, appliances, or outdoor equipment.