Preorder the New Bose QuietComfort Ultra Earbuds Now!

UPDATE: Aug. 28, 2025, 12:00 a.m. EDT This article has been updated with new links and insights following the launch of the QC Ultra earbuds for preorder.

Bose is once again making waves in the audio market, having first teased the latest iteration of its popular QuietComfort Ultra earbuds back in June. As of today, the anticipation has reached a climax with the official preorder launch.

As of August 28, you can preorder the Bose QuietComfort Ultra earbuds (2nd generation) on Bose's official website for $299. The earbuds will officially hit the shelves on September 10 in two colorways: white smoke and black, with a deep plum version set to follow in October. Remarkably, the price point remains the same as that of its predecessor at launch.

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Credit: Bose

Bose QuietComfort Ultra earbuds (2nd gen)

$299 at Bose

Pre-order Here

What's New with the Bose QuietComfort Ultra (2nd Gen) Earbuds?

Among the Mashable team, the first generation of the QC Ultra earbuds was hailed as the pinnacle of noise-canceling earbuds. Their comfort level was unmatched, allowing for hours of wear without discomfort. However, one notable criticism was the difficulty in removing them from their charging case.

Despite the success of the original model, Bose is not resting on its laurels. The new generation boasts a series of enhancements designed to elevate the user experience. Here’s what you can look forward to:

• Advanced AI-driven noise suppression for clearer voice quality during calls, whether using one or both earbuds.

• Convenience of wireless case charging.

• Refinements in adaptive noise cancellation, allowing for smoother transitions between Aware Mode and ActiveSense.

• New option to deactivate touch controls.

• Redesigned ear tips that include a guard to prevent earwax buildup, making maintenance simpler.

Despite these upgrades, the overall design of the earbuds and their case stays true to the iconic look of the first generation, featuring the same stability bands and ear tips. The earbuds maintain a six-hour battery life (or four hours when using Immersive Audio), an IPX4 rating for water and sweat resistance, and a quick charge feature that offers two hours of use after just a 20-minute charge. Additionally, users will still benefit from CustomTune sound calibration technology and Bluetooth 5.3 multipoint connectivity.

Is the Upgrade Worth It?

During our initial week of evaluation, we've observed that the second-generation earbuds perform similarly to their predecessors, albeit with noticeable improvements in noise cancellation and sound quality, as well as the inclusion of features like wireless charging. While these upgrades may not compel first-generation QC Ultra owners to rush out for an upgrade, they do present a compelling option for those yet to invest in top-tier noise-canceling earbuds.

In conclusion, Bose continues its legacy of excellence with the QuietComfort Ultra earbuds (2nd gen), refining an already stellar product while maintaining the core characteristics that made the original a favorite among audiophiles. Whether you're a long-time fan or new to the brand, these earbuds promise an audio experience that is hard to beat.