Walmart ‘Deals’ Sale Is Its Answer to Prime Day

Sep 23, 2025 - 15:00
Walmart ‘Deals’ Sale Is Its Answer to Prime Day

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Walmart has jumped on the October Prime Day bandwagon in an attempt to sway you away from the biggest online sale of the fall. The main event is Amazon's two-day Prime Big Deal Days promotion, aka October Prime Day. This week, Walmart officially announced its own "Prime Day"-esque promotion, and there's some good news for those of you who balk at the idea of paying for a membership to take advantage of a sale—it's free to everyone.

What is Walmart Deals?

Walmart Deals is meant to be the answer to Amazon's Prime Day sales. It is both an in-store and online sale with deals on most things that Walmart sells (food being arguably the biggest omission). The sale happens every year around spring, summer, fall, and winter, revolving around Prime Day sales.

When does Walmart Deals start?

Walmart Deals kicks off Oct. 6 at 7 p.m. ET for Walmart+ members (a five-hour head start) and Oct. 7 for everyone else. It runs until Oct. 12, both online and in stores at local opening times.

Do you need to be a Walmart+ member to shop during Walmart Deals?

No. But, if you are a Walmart+ member, you'll get early access to the sales beginning Oct. 6 at 7 p.m. ET, the evening before the event opens to the public. You can sign up for a free 30-day Walmart+ subscription or get the annual plan for $98 ($8.17/month).

What you can expect from Walmart Deals

Walmart says its sale will include many different categories, including deals on electronics, home, toys, travel, and many other categories—similar to the deals we found last year. The sale will be on Walmart.com, the Walmart app, and in stores. You can already see the landing page, even though the sale hasn't started. Here are some deals Walmart says will be available:

Electronics

Home

Seasonal Decor

Toys

Fashion

 Beauty

Food

You can choose between in-store pickup and different delivery options, including early-morning delivery, late-night express delivery, and next- and two-day shipping.

All of the other competing sales for October Prime Day

You can always expect major retailers to have their own competitive sales, the big ones being Best Buy, Target, and, of course, Amazon. Target has been the only other retailer to officially announce their October competition sale. Like in previous years, the dates for these sales will start earlier, overlap, and run longer than October Prime Day. There are usually a couple of deals that are better than Amazon's Prime Day from each of the retailers, but the majority of the good deals will be on Amazon. I will be updating this post with details on those offerings as soon as they've been announced.

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