Google Ad Tech Antitrust Trial: A Turning Point for Digital Advertising
The Google Ad Tech Antitrust Trial's remedies phase, launched on September 22, 2025, in Alexandria, Virginia, tackles Google's alleged monopoly in digital advertising. The DOJ seeks divestitures of tools like AdX and DoubleClick for Publishers to boost competition, while Google pushes milder behavioral fixes. With a $667 billion market at stake, the 2026 ruling could reshape online advertising.
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